Cass is a seasoned CMO and brand architect with a reputation for turning bold ideas into market-shifting realities. With over two decades of experience spanning Virgin, Philips, Schneider Electric, and now eEnergy, he’s been instrumental in driving growth, unifying brands, and leading innovative sustainability solutions. At eEnergy, Cass is on a mission to make Net Zero both possible and profitable, delivering transformative strategies that empower businesses to take impactful action.
Born into the hard-grafting world of East End publicans, Cass learned early that success comes through resilience and a “no shortcuts” mentality. His upbringing not only shaped his work ethic but also his character, which he proudly channels as a Happy Hammer, supporting West Ham United for its character-building journey.
Outside the office, Cass is an adventurer at heart. An avid skier who calls Zermatt his second home, he’s been hitting the slopes for nearly five decades. A keen mountain biker and runner, he embraces challenges both on and off the trail. Whether in business or life, Cass believes in leading with authenticity, grit, and a clear purpose.
